China's New Year box office tends toreward titles with broad family appeal - and a little sentimentality rarely hurts. Hi,Mom appears to have hit all the right notes.
The film stars Chinese comedy veteran Jia as a devoted daughter whose world is turned upside-down after her mother dies suddenly in an accident.
In a state of emotional crisis, she finds herself mysteriously transported back to 1981, where she meets her mother(Zhang Xiaofei) and the social group of her youth.
Jia's character attempts to improveher mother's life by using ideas from the future, but her plans repeatedly go awry.
Jia has described the film as tribute to her real-life mother, who passed away tragically several years ago. The film is based on her memories of the their time together.
It's also loosely adapted from a sketch comedy bit she performed on the first season of Zhejiang TV's hit variety show Comedy General Mobilization in 2016.
Thanks to Hi, Mom's powerful performance to date, Jia is already China's most commercially successful female filmmaker ever.